Creative track · File 13 / 37
Swagat Group
One word that means 'welcome' - a heritage group uniting transport, convention and events since 1984.
- Date
- Aug 2025
- Discipline
- Hospitality & Logistics · Multi-Division Group
- Sector
- Group
- Client
- Liaquat Ali Khan
- Author
- Sole
The engagement
Swagat Group was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
In 1984, on the bustling streets of Hyderabad, Mr. Liaquat Ali Khan founded Swagat Roadways with one delivery van and a principle - 'Service Before Self'. From transport, the group grew into convention and events, expanding from a single van into 200+ branches. From humble beginnings to a multi-division enterprise, Swagat stays true to its heritage: welcome, reliability and community spirit.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .