Margins
Notes from the margins.
18 short essays on the operational reality of brand and go-to-market work, the same discipline underneath different regulations, buyers, and rituals.
- 01
Why Clients Credit Their Market and Not Your Brand Work
Branding 2026 - 02
How AI Briefs Are Replacing Mood Boards in Identity Work
Craft 2026 - 03
Why Senior Brand Strategists Decline More Pitches
Strategy 2025 - 04
How AI Summaries Are Flattening Brand Voice
Craft 2025 - 05
Which Marketing Tactics Will Not Survive Zero-Click Search
Marketing 2025 - 06
How to Build a Brand When the Buyer Is a Procurement Algorithm
Strategy 2024 - 07
AI in the Branding Workflow, One Year In
Craft 2024 - 08
Why Brand Maturity Stalls at Stakeholder Alignment
Strategy 2024 - 09
Why Go-to-Market Decks Fail Without a Channel Map
Marketing 2023 - 10
The Modern Brand Studio's Tool Stack, Reconsidered
Craft 2023 - 11
Why Marketing Pipelines Turn Into Graveyards
Bizdev 2023 - 12
Working With Founders Who Communicate in Logos
Bizdev 2023 - 13
How to Run a Brand Audit Without Ceremony
Branding 2022 - 14
Why the Pitch Deck Still Runs Business Development
Bizdev 2022 - 15
When a Rebrand Makes Things Worse
Branding 2022 - 16
Why Market Entry Fails at the Last Mile
Strategy 2021 - 17
Why Most Brand Guidelines Fail as Deliverables
Branding 2021 - 18
How to Run Client Check-Ins That Actually Work
Bizdev 2021