Work with me
Brand, positioning, and market-entry strategy for founders and SMEs across the UAE, GCC, India, and Central Asia, built to survive contact with the spreadsheet.
20+ years across MENA · Brand & GTM · Delivered through Zenith&, SPC FreeZone, Sharjah
Limited availability
Accepting selected projects for Q3 / Q4 2026
Your brand looks the part but the sales conversation still stalls, and you cannot say exactly why.
You are about to enter a new market and need a plan that is costed, not just hopeful.
You have a strong product and a weak story, and the two keep arriving separately.
You want senior strategic judgment on tap, without carrying a full-time hire.
List prices, so you can budget before we speak. Final scope and cost are confirmed in the proposal after the fit call, never on an open meter.
Brand Strategy & Positioning
Where you sit, who you are for, and the argument that makes you the obvious choice.
Brand Identity System
The visual system: mark, type, colour, and the rules that keep it consistent, with Arabic adaptation where it is needed.
Positioning & Brand System Sprint
Strategy and identity together in one pass. The value route when you need both.
Brand Presence & Rollout
The identity applied where people actually meet you: profiles, decks, collateral, signage, and social templates.
Website UX/UI Audit
A prioritised read on what is costing you enquiries, and the reasoning behind each fix.
Website Design
Structure, hierarchy, and interface design for the site, ready to hand to any developer.
Website Development
Design and build of a fast, responsive site, from structure through to launch.
UI/UX Research & Design
User research, flows, wireframes, and tested interface design for a product or platform.
Product / MVP Development
A focused first build: scope, design, and development of the version that proves the idea.
Brand & Growth Diagnostic
A focused read on where brand and go-to-market are leaking, with prioritised, costed next steps.
Market Research & Entry Study
Market sizing, competitor and channel research, positioning for the target market, and a phased, costed entry blueprint.
Performance Marketing
Paid acquisition run against a number: channels, creative, and a monthly reporting rhythm.
Fractional Brand & Growth Advisor
Senior strategy, brand, and growth oversight on tap, without a full-time hire.
Twenty minutes. We confirm it is a match before anything else.
Fixed scope, a clear price, and a clear outcome. No open meters.
A strategic asset you can act on immediately, with a route, not just a destination.
A multi-division venture brand and web platform, authored end to end from positioning to system.
View the workA costed GCC market-entry study for thermal insulation: sizing, channel read, and a phased blueprint.
View the workA cafe and bistro brand built to feel considered from the sign to the menu, not just the logo.
View the work“Building a venture brand requires someone who understands both the aesthetic and the business model. The brand system and web platform were engineered seamlessly: the identity perfectly matches the ambition of the firm.”
“The GCC thermal insulation market is complex, but the entry blueprint we received was incredibly sharp. We were handed a clear, executable roadmap that cut through the regulatory and logistical noise, allowing us to launch with total confidence.”
“From the blank page to the final visual identity, the entire process was driven by an intuitive understanding of the F&B market. The brand instantly resonated with our target demographic.”
Yes. The practice is remote-first and has run across the GCC, MENA, and India for two decades. Most engagements are delivered without a single flight, with travel added only when a market visit genuinely earns its place.
A Diagnostic can usually begin within a week of the fit call. Larger sprints and studies are scheduled against current availability, which is deliberately limited so every engagement stays personally handled.
Both ends of the spectrum: industrial and B2B trade (insulation, anchoring, passive fire protection, media facades) and consumer brands (F&B, cosmetics, organic goods). The discipline that clears a procurement gate is the same one that makes a shopper trust a label on sight.
Yes, through Zenith&. Strategy comes first, then identity, web, and the build are delivered under the same roof so the thinking and the making never drift apart.
Fixed scope, fixed price, agreed before any work starts. Pricing is value-based and tied to the outcome, not an hourly meter, so you always know what you are committing to.
No pitch deck, no obligation. We confirm the problem is real and worth solving, then decide together if it is a match.
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I read every message, and reply within 2 to 3 business days.
Sharjah, UAE (Remote)
