Work with me

Turn your brand into a business case.

Brand, positioning, and market-entry strategy for founders and SMEs across the UAE, GCC, India, and Central Asia, built to survive contact with the spreadsheet.

20+ years across MENA · Brand & GTM · Delivered through Zenith&, SPC FreeZone, Sharjah

Book a 20-min fit call See the work
01 Is this you?

The work fits best when one of these is true.

  • Your brand looks the part but the sales conversation still stalls, and you cannot say exactly why.

  • You are about to enter a new market and need a plan that is costed, not just hopeful.

  • You have a strong product and a weak story, and the two keep arriving separately.

  • You want senior strategic judgment on tap, without carrying a full-time hire.

02 How I can help

Four ways in, one accountable hand.

Brand & Growth Diagnostic

For who
Founders and SME owners who sense their brand or go-to-market is holding them back but can't name why.
You get
A focused audit of positioning, brand, and go-to-market gaps, delivered as a written strategic read with prioritised, costed next steps.
~1 week From AED 3,500
Start with a Diagnostic

Positioning & Brand System Sprint

For who
Businesses that need to sharpen who they are before they scale.
You get
Positioning, messaging architecture, and a brand system built to hold up in the real market, not just on a mood board.
2 to 3 weeks From AED 15,000
Book a fit call

Market-Entry / GTM Readiness Study

For who
Companies entering or expanding across the GCC, India, or Central Asia who need a plan that is costed, not just hopeful.
You get
Market sizing, channel and competitor read, positioning for the target market, and a phased, costed entry blueprint.
3 to 5 weeks Scoped per engagement
Discuss your entry

Fractional Brand & Growth Advisor

For who
Founders who want senior strategic firepower without a full-time hire.
You get
Ongoing strategy, brand and growth oversight, and a monthly working rhythm.
Monthly · min. 3 months From AED 8,000/month
Explore a retainer
03 How it works

Three steps, no black box.

  1. 01

    Fit call

    Twenty minutes. We confirm it is a match before anything else.

  2. 02

    Scope & proposal

    Fixed scope, a clear price, and a clear outcome. No open meters.

  3. 03

    Delivery

    A strategic asset you can act on immediately, with a route, not just a destination.

04 Proof

The same discipline, on the record.

Zenith&

A multi-division venture brand and web platform, authored end to end from positioning to system.

View the work

Celplast

A costed GCC market-entry study for thermal insulation: sizing, channel read, and a phased blueprint.

View the work

Segarra

A consumer lifestyle brand built to hold up on the shelf, not just on the mood board.

View the work
Placeholder · testimonial pending
Client testimonial to be added here.
Name, Role, Company
05 Questions

The honest answers first.

Do you work remotely across the GCC, India, and Central Asia?

Yes. The practice is remote-first and has run across the GCC, MENA, and India for two decades. Most engagements are delivered without a single flight, with travel added only when a market visit genuinely earns its place.

How fast can we start?

A Diagnostic can usually begin within a week of the fit call. Larger sprints and studies are scheduled against current availability, which is deliberately limited so every engagement stays personally handled.

Which industries do you cover?

Both ends of the spectrum: industrial and B2B trade (insulation, anchoring, passive fire protection, media facades) and consumer brands (F&B, cosmetics, organic goods). The discipline that clears a procurement gate is the same one that makes a shopper trust a label on sight.

Is design and build included?

Yes, through Zenith&. Strategy comes first, then identity, web, and the build are delivered under the same roof so the thinking and the making never drift apart.

How does pricing work?

Fixed scope, fixed price, agreed before any work starts. Pricing is value-based and tied to the outcome, not an hourly meter, so you always know what you are committing to.

Start with a 20-minute fit call.

No pitch deck, no obligation. We confirm the problem is real and worth solving, then decide together if it is a match.

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