Creative track · File 14 / 37
Frites & Elixir
A serif lockup around an oversized ampersand - where comfort food meets the craft of the glass.
- Date
- Apr 2024
- Discipline
- F&B · Café / Bistro
- Sector
- F&B
- Client
- Reem Al Qassimi (Sharjah, UAE)
- Author
- Sole
The engagement
Frites & Elixir was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Frites & Elixir was born from a simple, delightful contradiction: the humblest comfort food (frites) and the most crafted of drinks (an elixir), served side by side without apology. The oversized ampersand makes the union the whole point - this is a place built on pairings, where the everyday and the elevated share a table.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .