← All work

Creative track · File 32 / 37

Raw Earth Organics

A hand-engraved farm scene for fruit dried the slow, honest way - since 2002.

Date
Sep 2010
Discipline
Food · Organic Dehydrated Fruits
Sector
Food
Client
Mahfuz Ibrahim (London, UK)
Author
Sole

The engagement

Raw Earth Organics was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Raw Earth Organics started on a farm in 2002 with a refusal to add what nature didn't: no sugar, no preservatives, just fruit dried slowly until the flavour concentrates. The engraved homestead - barn, silo and ploughed fields - places the brand firmly in the soil it comes from, while the hand-crafted script keeps a human touch on an industrial-feeling category.

In the dossier

  1. 01 The Contents
  2. 02 The Introduction
  3. 03 Brand Origin Story
  4. 04 Vision & Mission
  5. 05 Core Values
  6. 06 Brand Essence
  7. 07 Brand Archetype
  8. 08 Visual Identity
  9. 09 Business Stationery
  10. 10 Thank You .
Open the full dossier → ← All work