Creative track · File 33 / 37
The Spice & Herb Co.
A mortar, a pestle and two leaves - a maker's mark for a pantry built on provenance.
- Date
- Sep 2010
- Discipline
- F&B · Spices & Seasonings
- Sector
- F&B
- Client
- Mahfuz Ibrahim (London, UK)
- Author
- Sole
The engagement
The Spice & Herb Co. was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
The Spice & Herb Co. is built on an old idea: that the best flavour is ground fresh, by hand, with respect for where it came from. The mortar and pestle is the maker's tool made into a badge, and the framed wordmark gives the brand the air of an established trading house. It sells seasoning, but it trades on trust and provenance.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .