Creative track · File 23 / 37
Komasi
A bold wordmark with a disc built into the 'O' - abrasives engineered to perform, batch after batch.
- Date
- Aug 2018
- Discipline
- Industrial · Cutting & Grinding Discs
- Sector
- Industrial
- Client
- Unitech - IKK Group (Jeddah, KSA)
- Author
- Sole
The engagement
Komasi was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Komasi makes the consumables that tradespeople and fabricators stake their work on - cutting and grinding discs that have to perform every single time. The 'Premiumflex' line promises both quality and the controlled flex a good disc needs. The disc spinning inside the 'O' turns the product into the logo: this is a brand that runs on reliability under load.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .