Creative track · File 24 / 37
ASITE
A folded ribbon 'A' for a studio that builds and designs the web in one place.
- Date
- May 2017
- Discipline
- Technology · Web Development & UI/UX Lab
- Sector
- Technology
- Client
- Ahmed AlGhamdi (Riyadh, KSA)
- Author
- Sole
The engagement
ASITE was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
ASITE was founded on a simple frustration: too often, the people who design a site and the people who build it never share a room. ASITE is both - a lab where UI/UX and development sit together, so an interface is engineered as carefully as it is drawn. The folded 'A' is that idea made visual: a single ribbon that turns a flat letter into something structural, built.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .