Creative track · File 25 / 37
Khadija's Kitchen
A bright pink circle with a built-in smile - home cooking that arrives happy.
- Date
- Feb 2017
- Discipline
- F&B · Home Kitchen & Catering
- Sector
- F&B
- Client
- Khadija Khan (Dammam, KSA)
- Author
- Sole
The engagement
Khadija's Kitchen was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Khadija's Kitchen carries a personal name into a personal promise: food made the way it is at home, with care and a little joy. Khadija - historically a respected businesswoman and provider - lends the brand warmth and trust. The hidden smile in the roundel says it plainly: this is food that's meant to make you happy.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .