Creative track · File 20 / 37
Foodizm
A neighbourhood eatery that runs four kitchens - grill, pizza, kebab and falafel - under one confident mark.
- Date
- 2020
- Discipline
- Hospitality · Restaurant (est. 2020)
- Sector
- F&B
- Client
- Rami Abboud (Sydney, Australia)
- Author
- Sole
The engagement
Foodizm was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Foodizm opened in Sydney in 2020 with a simple promise: bring the favourites people actually crave - a charcoal grill, a stone-baked pizza, a proper kebab, a fresh falafel - together under one roof. The name fuses food with the suffix of belief, and the identity gives that everyday devotion a face: three plates, three pieces of cutlery, one appetite.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .