Creative track · File 21 / 37
Lookbook
An open book that doubles as fashion pages - a catalog service that brings designers online.
- Date
- Apr 2020
- Discipline
- Fashion · Catalog Service
- Sector
- Fashion
- Client
- Maryam Riyaz (Islamabad, Pakistan)
- Author
- Sole
The engagement
Lookbook was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Lookbook was built to solve a discovery problem: dozens of designers, no single place to browse them. The name says it instantly - a lookbook is where you go to see. The mark fuses an open book with fashion pages, a verbal idea made visual, and was deliberately held to two confident colours so it would read at any size and stand the test of time.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .