Creative track · File 26 / 37
Cognizance
An internal newsletter brand that gives a company's knowledge a face of its own.
- Date
- Nov 2015
- Discipline
- Corporate · Unitech Newsletter
- Sector
- Corporate
- Client
- Unitech - IKK Group (Jeddah, KSA)
- Author
- Sole
The engagement
Cognizance was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Cognizance means awareness - knowing what is happening and why it matters. Born inside Unitech, the newsletter exists to turn scattered updates into shared understanding across the organisation. The blue 'C' roundel gives that idea a confident, editorial face; the condensed wordmark gives every issue the authority of a real masthead, not a memo.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .