Creative track · File 27 / 37
Rayhaan
A clean wordmark over five little worlds - a travel vlogger whose bag is always ready.
- Date
- Jul 2014
- Discipline
- Travel Vlogger · Personal Brand
- Sector
- Travel
- Client
- Rayhaan (Chicago, USA)
- Author
- Sole
The engagement
Rayhaan was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Rayhaan - 'The Frolic' - is the brand of a traveller who treats the world as a playground: a bag always packed, a tent for anywhere, a smile as standard kit, and a love of roads, bridges and the cities they lead to. The name itself means a fragrant, comforting herb - the freshness of being on the move. The five icons aren't decoration; they're the creed: stop anywhere and camp, get closer to nature, keep smiling, follow the road.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .