Creative track · File 17 / 37
Ryntal
A friendly house-and-key wordmark for renting made warm, simple and trustworthy.
- Date
- Oct 2022
- Discipline
- Proptech · Rentals / Real Estate
- Sector
- Proptech
- Client
- Suhail Ahmed Zubairi (Riyadh, KSA)
- Author
- Sole
The engagement
Ryntal was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Ryntal was built on a frustration the business plan names directly: renting is stressful, opaque and cold. Ryntal's answer is warmth and simplicity - a platform that treats renters and owners like people, not transactions. The house-and-'r' mark, set in a friendly amber, makes that promise visible from the first glance: this is a home brand, not a database.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .