Creative track · File 29 / 37
JV One
An eagle's wings split in red and steel - a corporate venturing brand built on belief and ambition.
- Date
- Jun 2012
- Discipline
- Corporate · Venturing Company (2012)
- Sector
- Corporate
- Client
- Saeed Ismail (Al Khobar, KSA)
- Author
- Sole
The engagement
JV One was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
JV One was conceived in 2012 as a corporate venturing company - backing and building new business opportunities. The eagle was chosen deliberately: keen-eyed, ambitious and unafraid of height. The custom wordmark and the eagle's split wings became the brand's signature, and the original work paired a decisive red with a grounded grey to balance passion with judgement.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .