Creative track · File 37 / 37
Hydrogen Magazine
An editorial brand that splits its name in two - and turns the gap into its whole point of view.
- Date
- Feb 2005
- Discipline
- Publishing · Editorial Media
- Sector
- Publishing
- Client
- Suchaita Agarwal (Mumbai, India)
- Author
- Sole
The engagement
Hydrogen Magazine was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Hydrogen began with a wordplay that refused to sit still - the most abundant, energising element in the universe, and a name that literally generates ('-gen') from water ('hydro-'). The two-tone split and the charged dot turned that idea into a mark: a publication about the fresh, the elemental and the next generation of ideas.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .