Creative track · File 18 / 37
Zero Makeup
Makeup for real people - a beauty brand built on looking more like you, not less.
- Date
- Dec 2021
- Discipline
- Beauty · Cosmetics
- Sector
- Beauty
- Client
- Nabila Maqsood (Karachi, Pakistan)
- Author
- Sole
The engagement
Zero Makeup was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Zero Makeup began as a quiet rebellion against the idea that beauty means covering up. Its founder's vision was makeup that lets real skin and real people show through - a face-perfecting palette, a blurring pen, a liquid foundation, all in service of looking more like yourself. The name is the promise: the goal isn't more makeup, it's 'More YOU'.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .