Creative track · File 16 / 37
Segarra
A quiet-luxury wordmark, full stop included - a lifestyle brand that believes less is more.
- Date
- Jan 2023
- Discipline
- Lifestyle Brand
- Sector
- Lifestyle
- Client
- Lea Pilot (Dubai, UAE)
- Author
- Sole
The engagement
Segarra was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Segarra takes its name from a Mediterranean place and surname - a word that carries warmth, land and a certain unhurried elegance. The brand is built for people who choose fewer, better things. The full stop after the wordmark is a small but deliberate statement: this is a complete point of view, finished and self-assured, with nothing left to prove.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .