Poster Design
TEDx Deccan.
A single poster asked to carry “ideas worth spreading” — and to root them, unmistakably, in the Deccan.
Poster Design
A single poster asked to carry “ideas worth spreading” — and to root them, unmistakably, in the Deccan.
About the project · our role · our approach
TEDx is an international program of local, self-organized events that bring people together to share a TED-like experience. The x stands for an independently organized TED event. For TEDx Deccan in Hyderabad, Wizcraft & TED asked Mohammed Vaseeuddin for a single poster that signalled both halves at once — the recognisable TED energy and a distinct sense of place.
Find the one image that says “Deccan” at a glance.
Render it so the structure scatters into ideas taking flight.
Lock the TEDx lockup and prepare two print sizes.
Approach · colour · layout · sizes
Colour is split for hierarchy and calm: a dominant neutral, a supporting mid-tone, and the TED red reserved as the 10% accent — so the eye lands on the wordmark and the idea, not the decoration.
Hyderabad’s Charminar grounds a global program in its host city. Recognition is instant for a local audience, and the monument’s dispersion becomes the metaphor for ideas spreading.
A tall, single-subject composition: generous negative space for the dispersion to breathe, the monument anchored centrally, and the wordmark and event line locked to the base — a clear top-to-bottom read.
The official red wordmark and the “x = independently organized TED event” line carry the program identity without competing with the artwork.
Mohammed Vaseeuddin
where reason meets resonance