Ryntal — Brand Identity Development

The Introduction

About the project · our role · our approach

About the Project

Ryntal is a proptech rentals brand (a business plan is already on file). Its rounded amber wordmark with a house-and-'r' mark feels approachable and modern. Mohammed Vaseeuddin was asked to build a warm, trustworthy identity that makes renting feel simple and human, mapped onto the eight-section parameter.

Our Role — Mohammed Vaseeuddin

Refine the house-mark and rounded wordmark
Define a friendly, trustworthy product language
Establish a clear, reassuring rentals voice
Set colour and type for app, web and print

01Discovery

Build on the existing business plan — the market and the renter's journey.

02Essence

Frame Ryntal around renting made human.

03System

Mark behaviour, UI-ready palette and type, and product templates.

Brand Origin Story

History & heritage

Ryntal was built on a frustration the business plan names directly: renting is stressful, opaque and cold. Ryntal's answer is warmth and simplicity — a platform that treats renters and owners like people, not transactions. The house-and-'r' mark, set in a friendly amber, makes that promise visible from the first glance: this is a home brand, not a database.

Vision & Mission

Mission · vision · promise · essence statement

Mission — what we do today

To make renting simple, transparent and genuinely human for tenants and owners.

Vision — future aspiration

To be the rentals brand people actually trust with finding a home.

Brand Promise

Renting without the stress — clear, warm and fair.

Brand Essence Statement

Ryntal is renting made human — a warm front door to your next home.

Core Values

The principles that guide Ryntal

SimplicityMake a complex process feel easy.

TransparencyNo hidden terms, no surprises.

WarmthTreat people like people.

TrustEarned through fairness, every time.

Brand Essence

Meaning · culture · interpretation

Name & symbol

'Ryntal' — a fresh spelling of rental; the house-and-'r' mark makes the home promise instant.

Cultural resonance

Warm, rounded amber stands apart in a category that usually defaults to cold corporate blue.

Emotional recipe

Relief, optimism and the feeling of being looked after.

Interpretation for the brand

Keep the mark rounded and the amber bright; design product surfaces that feel calm and human.

Brand Archetype

Archetype · personality · tone of voice

Primary — CaregiverSecondary — Everyman

Friendly, clear and reassuring — Ryntal speaks like a helpful guide through a stressful process: plain, warm and always on the renter's side.

WarmClearReassuringFriendlySimple

Visual Identity

Logo · typography · colour · mood

Primary typeface

Baloo 2

A rounded, friendly display sans matching the wordmark — for headings and product chrome.

Secondary typeface

Mukta

A clean, humanist companion for UI and body copy.

Ryntal Amber

Primary

HEX	#F5A300
RGB	245·163·0
CMYK	0·33·100·4
PANTONE	nearest — confirm on press

Warm Ink

Secondary

HEX	#2A2622
RGB	42·38·34
CMYK	0·10·19·84
PANTONE	nearest — confirm on press

Slate

Tint

HEX	#5E5A54
RGB	94·90·84
CMYK	0·4·11·63
PANTONE	nearest — confirm on press

Cloud

Ground

HEX	#F6F3EE
RGB	246·243·238
CMYK	0·1·3·4
PANTONE	nearest — confirm on press

Mood board direction

Sunlit interiors, keys and front doors, soft rounded UI, warm amber accents and friendly photography. Approachable proptech — calm, human and trustworthy.

House-and-rFront doorWarm amberRounded UISunlit roomsHuman

Business Stationery

First applications & handover

App / web mastheadMark lockups and favicon.

LetterheadHouse-mark with company details.

Business cardFriendly mark-forward card.

Tenancy documentsClean, plain-language template.

Email signatureMark and contact block.

Social kitListing and tip templates.

Ryntal.

The Contents