Brand Identity Development
Komasi.
A bold wordmark with a disc built into the 'O' — abrasives engineered to perform, batch after batch.
Brand Identity Development
A bold wordmark with a disc built into the 'O' — abrasives engineered to perform, batch after batch.
About the project · our role · our approach
Komasi, under the 'Premiumflex' line, manufactures cutting and grinding discs. Its heavy wordmark — with a spinning disc forming the 'O' over a blue 'Premiumflex' bar — reads as industrial strength and reliability. Mohammed Vaseeuddin was asked to build a tough, trustworthy B2B identity for packaging, trade and distribution.
Understand the disc range, its users and the abrasives market.
Frame Komasi around dependable cutting performance.
Wordmark usage, packaging architecture, palette and type.
History & heritage
Komasi makes the consumables that tradespeople and fabricators stake their work on — cutting and grinding discs that have to perform every single time. The 'Premiumflex' line promises both quality and the controlled flex a good disc needs. The disc spinning inside the 'O' turns the product into the logo: this is a brand that runs on reliability under load.
Mission · vision · promise · essence statement
To manufacture cutting and grinding discs that perform consistently and safely.
To be the abrasive brand workshops reorder without a second thought.
Consistent cut, dependable life, every disc in the box.
Komasi is dependable abrasive performance — premium flex, batch after batch.
The principles that guide Komasi
Meaning · culture · interpretation
'Premiumflex' states the product promise; the disc-in-'O' makes the product the icon.
In the trades, brands earn loyalty through reliability — the look must signal industrial trust.
Confidence and reassurance — the disc will not let you down.
Keep the wordmark heavy and the blue bar strong; build packaging that reads instantly on a busy trade shelf.
Archetype · personality · tone of voice
Direct, confident and practical — Komasi speaks like a trusted supplier on the workshop floor: no-nonsense, specific and proud of the product's performance.
Logo · typography · colour · mood
A heavy, slightly condensed industrial sans matching the bold wordmark — for packaging and headlines.
A squared technical companion for specs, sizes and datasheets.
Sparks off steel, spinning discs, grip-textured packaging, hazard-clear typography and workshop grit. Rugged, industrial and unmistakably built for work.
First applications & handover
Mohammed Vaseeuddin
where reason meets resonance